10-12 June 2013
Mandarin Orchard Hotel, Singapore
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Marcus Evans takes great pride in organising our Retail & Shopper Marketing Excellence large scale event which is scheduled to be held in Singapore from the 10th – 12th June 2013.

Attend this event to discover the latest in retail and shopper marketing trends, explore how this sector can grow in the context of an economic crisis and how to deliver more with less, thereby taking advantage of the unprecedented opportunities in this sector.

For the full programme please contact Ms. Esther Wong at EstherW@marcusevanskl.com

CIM Chartered Marketers must attend all the three (3) days conference and can claim a maximum of ten (10) hours within their CPD submission.

Featuring Key Presentations and Case Studies by Distinguished Industry Experts:

Marcello Pace
President – Global Growth Initiatives
Bata, Singapore

Joanna Flint
Regional Head, Consumer Packaged Goods
Google Asia-Pacific, Singapore

Mohamed Adam Wee Abdullah
Chief Marketing Officer
Maybank, Malaysia

Siddharth Banerjee
GM and Global Marketing Head
Unilever, India

Santosh Katti
Executive Director
Johnson & Johnson, Singapore

Exclusive Interview with David A. Lee,Head, eTailers & Social Commerce – Asia Pacific, Dell Global, Singapore. Click here to read about it.

Follow your own agenda with a choice of two streams over the 2 days:

DAY 1 & 2 

Stream One : Consumer Insights & Branding

In this stream you will discover how to apply actionable insights to understand consumer behavior, to drive advocacy of brands and meet the demands of the savvy consumer. You will also discover the latest in social mobile commerce and how to capitalise on the behavioral usage patterns of Gen Y and Z. Other topics covered also include brand loyalty, brand positioning and how to formulate experiential brand concepts to engage consumers and deliver a holistic brand experience across all channels.

Stream Two : Shopper Marketing

This stream will uncover how to turn shopper insights into profitable in-store and visual merchandising solutions, analyse consumer demand and shopper segments, as well as tailoring store design and layout to maximise ROI per square foot, increase foot traffic and create a dynamic shopping environment. Here you will discover how to identify the most valuable shopper segments, evaluate store choice drivers and develop price and promotion strategies to convert more shoppers while maximising sales margin.

DAY 3 –  Full Day Workshop : Integrated Multichannel Retailing

Establishing a seamless multichannel experience where all platforms are connected to drive more traffic, sales and cater to the needs of the tech-savvy customer.

About your Trainer:
Ron Vining Director of Marketing Communications & PR
Elephanti.com, Singapore
Managing Partner
dFFRNT Consulting, Singapore
Adjunct Professor of Marketing
University of Massachusetts, Boston

Ronald C. Vining brings a deep passion and diverse perspective to the field with over 15 years of experience in branded marketing communications as a C-level manager, consultant and advisor to political candidates in the United States, legendary musical artists such as the rock band Journey, iconic IT and consumer electronic firms; Apple, Cisco, Google, HP, Intel, LG, Microsoft, Nokia, RIM, Samsung, Sony, Verizon and YTL Comms and to major retail brands; Levi’s, Timberland, Standard Chartered Bank and Swarovski.

Specialising in brand experience marketing, Ron is focused on redefining enterprise and consumer engagement by the integration of a firm’s intellectual property, compelling content and licenses that leverage the brand across all media to create truly unique consumer engagements via immersive shopping environments, themed attractions, resorts, eLearning/training, hardware/software, literature, feature films, music, video games, mobile applications, social media and websites.

General enquiries

Ms. Esther Wong
Senior Marketing Executive

Marcus Evans, Suite A-20-1, Level 20
Hampshire Place Office, 157 Hampshire
1, Jalan Mayang Sari, 50450 Kuala Lumpur, Malaysia

+603 2723 6736
Fax: +603 2723 6699
Email: estherw@marcusevanskl.com

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