- Multi Stream Conference
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Follow your own agenda with a choice of two streams over the 2 days:
DAY 1 & 2
Stream I : Consumer Insights & Branding
In this stream you will discover how to apply actionable insights to understand consumer behavior, to drive advocacy of brands and meet the demands of the savvy consumer. You will also discover the latest in social mobile commerce and how to capitalise on the behavioral usage patterns of Gen Y and Z. Other topics covered also include brand loyalty, brand positioning and how to formulate experiential brand concepts to engage consumers and deliver a holistic brand experience across all channels.
Stream II : Shopper Marketing
This stream will uncover how to turn shopper insights into profitable in-store and visual merchandising solutions, analyse consumer demand and shopper segments, as well as tailoring store design and layout to maximise ROI per square foot, increase foot traffic and create a dynamic shopping environment. Here you will discover how to identify the most valuable shopper segments, evaluate store choice drivers and develop price and promotion strategies to convert more shoppers while maximising sales margin.
DAY 3 – Full Day Workshop - Integrated Multi-channel Retailing
Establishing a seamless multichannel experience where all platforms are connected to drive more traffic, sales and cater to the needs of the tech-savvy customer.
About your Trainer:
Ron Vining Director of Marketing Communications & PR
Elephanti.com, Singapore
Managing Partner
dFFRNT Consulting, Singapore
Adjunct Professor of Marketing
University of Massachusetts, BostonRonald C. Vining brings a deep passion and diverse perspective to the field with over 15 years of experience in branded marketing communications as a C-level manager, consultant and advisor to political candidates in the United States, legendary musical artists such as the rock band Journey, iconic IT and consumer electronic firms; Apple, Cisco, Google, HP, Intel, LG, Microsoft, Nokia, RIM, Samsung, Sony, Verizon and YTL Comms and to major retail brands; Levi’s, Timberland, Standard Chartered Bank and Swarovski.
Specialising in brand experience marketing, Ron is focused on redefining enterprise and consumer engagement by the integration of a firm’s intellectual property, compelling content and licenses that leverage the brand across all media to create truly unique consumer engagements via immersive shopping environments, themed attractions, resorts, eLearning/training, hardware/software, literature, feature films, music, video games, mobile applications, social media and websites.
- Agenda
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