David Holmes

Chief Development Officer

Hostworks

David Holmes is newly appointed Chief Development Officer. David has enjoyed a varied career in the media industry spanning more than 20 years. Entering the digital industry in the mid-90’s, he brings to the team extensive experience and leadership in managing teams within agencies, publishers and across digital media. As a national board member and chair of the Australian Federation of Australia’s Digital Council back in 2004, David not only has an understanding but an appreciation for the digital dichotomy of today. Digital is diverse, as to his experience across multiple facets of digital including creative, development, hosting and search capabilities. With a career that has centred on successful digital disruption and adoption, David is no doubt an agent of change. Prior to joining Hostworks, he held the position of CEO at AIMIA (Digital Industry Association of Australia) and continues to work with the AIMIA board in a voluntary capacity. Through his tenure, David played an integral part in the development of not only the digital industry in Australia, but in re-establishing AIMIA’s position as the leading industry association for all things Digital. Having held senior executive positions for over 16 years, he is a skilled and dedicated leader who is passionate about digital. As founder and CEO of iProspector on 2007 and CEO of CarAdvice in 2009, David’s entrepreneurial and frank outlook has ensured long lasting success of these organisations. So much so, he is still Non-Executive Director of CarAdvice.com.au.

Presentation

Nearly all customer engagement activities in businesses these days involve the marshalling of great creative insights and numerous technological platforms, yet a number of these efforts end up disconnected and lose the momentum to carry on. David Holmes outlines a new method in combining three powerful marketing elements together to create a holistic vision of what an organisation should aspire to achieve in order to bring a project to life:
• Teaching teams to use inventive story telling techniques that will elevate their customer journey and effectively lock in customer loyalty
• Demonstrating how emotional and rational story telling are the key ingredients for success in new digital media developments