Christophe Eymery

Head of Digital & Media

L’Oreal Australia

Christophe Eymery is the Head of Digital & Media for L’Oreal Australia. Christopher is an MBA graduate from ESCP Paris, AIT Bangkok and Monash University Melbourne. He started his career with an internship at L’Oreal Group as Skincare Brand Manager Assistant for Lancome in 2001. Post graduating, he joined Renault to look after the car manufacturer’s Marketing Operations in Australia and New Zealand. After four years, Christopher moved agency side to run the Digital Media Business of ZenithOptimedia in Melbourne, servicing clients such as nab, Honda, Nestle, Victoria Government and University of Melbourne for five years. With a firm grasp of Digital Marketing, he shifted back to the client side in 2013, returning to his initial roots at L’Oreal and oversees digital development for the Leader in Beauty’s portfolio of 27 brands in Australia and New Zealand. From June 2015, Christophe has been tasked to oversee all consumer touchpoints with a broader remit encompassing all media, CRM, Social Media and Consumer Affairs.

Presentation

L’Oreal is emerging as an agent of change undergoing a stimulating transformation from a product to a consumer centric brand. Preparing for the L’Oreal 2020 Digital Vision, the brand has brought theory to life with the ingenious L’Oreal Paris Makeup Genius launch. Their venture into this technological forefront has provided consumers an exceptionally unique experience, raising the bar industry-wide. In this case study presentation, Christophe Eymery will share his insights on:
• Anchoring the ever-changing consumer at the heart of the business to successfully shift into the consumer centric space
• Analysing the L’Oreal Digital Revolution which aims to accelerate change and adopt a new brand mission globally and locally
• Embracing the power of mobile technology to incorporate into new-age marketing strategies