17-19 August 2015, RACV Royal Pines Resort, Gold Coast
The Voice of the Consumer: Positioning Marketers on The Leadership Table
Hina Kotecha
Marketing Director APAC & Global Marketing Lead
Tag Worldwide
Speaker Bio
Hina Kotecha became the Asia Pacific Marketing Director for both Williams Lea and Tag Worldwide (part of Deutsche Post DHL) in May 2013. Hina drives Marketing Strategy as Global Marketing Lead and is responsible for all aspects of Marketing and Communications across the Asia Pacific Region including brand management, lead generation, research and digital marketing. Prior to joining Williams Lea, she was Director of Strategy and Planning for George P Johnson, Hong Kong, where she advised client’s top level executives on business-led marketing investment, focused on audience engagement and demand generation driven, integrated experience marketing programs for B2B and B2C companies. Hina also brings to Williams Lea her experience of developing overarching client marketing strategy and marketing campaigns across multiple industries including pharmaceutical, management consultancy, engineering, and arts. While based in the UK, she worked as Marketing Communications Manager for IMS Health for seven years, covering UK, Ireland and South Africa, where she managed all external and internal marketing communication channels, including events, direct mail, e-marketing, thought leadership, advertising, PR and media relations as well as stakeholder and KOL engagement in the Life Sciences & Healthcare industry.
Presentation
To emerge as market leaders from a plethora of existing brands, being customer centric is key. This fundamental shift calls for an organisation to realise the importance of marketing in the leadership board, positioning marketers as the sole voice of the customers. The world’s evolving digital landscape requires more forward-thinking marketing strategies, and the only way to implement them is to listen to the Chief Marketing Officer.
• Investigating deeper into how marketers can change the mindset of board leaders to trust and invest in innovative marketing platforms
• Breaking away from traditional marketing
• Placing marketing as the primary factor of any business decision