Liam Crowe

Head of Marketing

Klyp

Liam Crowe is Head of Marketing at Klyp and has over six years experience working both client and agency side giving him a great understanding of the challenges faced by both parties. A firm believer in the power of data and hyper targeted marketing, Liam specialises in innovative digital strategy and campaign development which has allowed him to consistently produce results for a diverse range of clients including Eagle Boys Pizza, Snap Fitness Gyms, NightOwl Convenience Stores, Sleepy’s The Mattress Experts and Construction Skills Queensland to name a few.

Presentation

Beacon technology is here and CMOs around the world are already harnessing their power to contextually target new and existing customers in unique ways based on their real world location. This provides a link between the offline and online worlds like never before, opening up a world of marketing potential to increase engagement, sales and loyalty. Liam Crowe will share relevant viewpoints on:
• Introducing the power of beacons and the technology behind it to raise awareness to marketers on its profitability
• Comparing beacons and its benefits over other existing technologies
• Showcasing real world examples of how beacons have delivered success and results