Brendon Cook

CEO

oOh!media

Brendon Cook is the CEO of Ooh!media. Brendon has over 35 years’ experience in outdoor advertising, has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry’s move into digital. Under his leadership, the business has seen nine years of consecutive revenue growth through strategic acquisitions, organic growth, and the development and introduction of several new environments to capitalise on the growth in digital and people’s increasing habits away from home. Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media. In 2015, he was appointed to the Board of the Global Trade Association for Out Of Home - FEPE international – to become the first VP from Australia and New Zealand in the 50 year history of the organisation.

Presentation

CMOs are spoilt for choice with the sheer number of advertising methods available. The key to a successful campaign is to carefully select platforms that will deliver a satisfying return on investments. In order to eliminate bad decision-making, it is imperative for CMOs to redefine their thinking and drive real efficiencies in their advertising spend. Brendon Cook will provide an informative and insightful presentation on:
• Analysing data from Australian advertising campaigns over the last 11 years from an ROI perspective and the differing results across all media and various “Out of Home” platforms
• Sharing solid evidence via a world first quantitative study with Neuro Insights exposing the “Iconic Trigger” as the catalyst for increased TV effectiveness