Will Berryman

CEO

Hostworks

Will Berryman is the CEO of Hostworks. Will has over 25 years media and digital media experience. He has worked as a recording musician, a science and technology Journalist at the ABC and was a foundation member of Nickelodeon International’s global new media team established in the mid 1990’s. Will was the inaugural CTO of the SBS in Australia and following worked out of London and Hollywood as the global COO of Technicolor’s Broadcasting and Digital Content Delivery business. In this role he oversaw the outsourced operations of over 350 global TV channels in six countries and the global distribution of Hollywood studio content to global distribution channels. Will has worked extensively in Asia, managing and chairing several digital startups in India. He is currently the CEO at Hostworks, Australia’s Digital Roadies. Will is also a Director of the Australian Interactive Media Association and a Member of the National Council of the Royal Institution of Australia, Australia’s peak science communications and educational body. He was educated at the University of Sydney where he majored in Cognitive Science and Economics.

Presentation

Nearly all customer engagement activities in businesses these days involve the marshalling of great creative insights and numerous technological platforms, yet a number of these efforts end up disconnected and lose the momentum to carry on. Will Berryman outlines a new method in combining three powerful marketing elements together to create a holistic vision of what an organisation should aspire to achieve in order to bring a project to life:
• Teaching teams to use inventive story telling techniques that will elevate their customer journey and effectively lock in customer loyalty
• Demonstrating how emotional and rational story telling are the key ingredients for success in new digital media developments