17-19 August 2015, RACV Royal Pines Resort, Gold Coast
The CMO’s Battlefield: Customer Experience Rises Above All
Sunil Pamnani
Senior Technical Expert
Qualtrics
Speaker Bio
Sunil Pamnani brings multiple years of domain expertise in customer experience and customer feedback solutions. He is responsible for leading Voice of Customer solution sales for Qualtrics in APAC and advices enterprise customers on how to embed Qualtrics Voice of customer solutions within their organisations with minimal disruption to business and IT. Sunil has worked with customers in Australia, North America and Asia over the past 12 years.
Presentation
Products can be replicated, but it is the experience that lasts a lifetime. Statistics show that 86% of consumers are willing to pay more for a better customer experience. To beat the competition, a brand needs to master the art of customer experience. Join Sunil Pamnani as he hosts a discussion on uncovering new ways to accelerate customer acquisition, revenue and loyalty.
• Illuminating the Customer Behaviour Model and how brand awareness can lead to brand purchase and loyalty
• Identifying the need for an organisation to transform their customer experience plan
• Evaluating how strong leadership can guide the way to a better customer experience