Ron Hodgson

Chief Commercial Officer

Waivestar Group

Ron Hodgson is the the Chief Commercial Officer (CCO) of Waivestar Group. Ron focuses on marketing, sales and customer engagement to drive business growth and market share at WaiveStar Group. As the CCO his responsibilities include strategic management and evaluating the cross functional decisions that enable the company to achieve its long term objectives. As senior manager with comprehensive experience across a range of business enterprises in financial and professional services, sports management, IT and publishing, marketing services and supply chain management, Ron is a multidimensional asset to the WaiveStar Group. Through his strong professional consulting activities, his proficiency in staff management, organisational communication, business development, sales, strategic thinking and operational implementation, Ron is acknowledged within the corporate sector as a well-rounded professional who can dynamically address the high-level issues that are faced in contemporary corporate Australia.

Presentation

With digital technology becoming a highly pervasive part of everyday life, the delivery of a seamless customer experience has become a necessity. To achieve this, today’s marketers must utilise technology by connecting customers to personalised marketing, combining the physical and digital environments, and helping staff deliver a branded customer experience. Today’s digital and multi-channel customer engagement setting demands that businesses invest in technology to redefine and simplify their model and performance metrics. Join this roundtable as it explores:
• Identifying the digital and physical platforms used to link customers to the brand
• Understanding the effectiveness of your analysis of digital and physical communications when connecting with customers
• Determining if these digital and physical processes provide the desired customer engagement
• Figuring out if a brand is capable of surviving in a fully digital world without any form of physical and traditional marketing
• Reaching brand continuity and uniformity to allow continuous improvements along the supply chain