George Bej

GM Marketing

Laminex Australia

George Bej is the GM Marketing of Laminex Australia. George is an award-winning Australian business executive who has gained more than 30 years commercial experience in tough industrial market segments. He talks about accelerating business performance from a sales and marketing perspective, and provides a raft of examples, tools and insights that can inspire an audience towards change. George’s enthusiastic communication style and the ability to make concepts easy to understand, will take audiences to new depths of insight and understanding. George has had several appearances since 2013 to 2014. In 2013 he appeared at ASOFIA National Conference, Hamilton Island QLD and 2014 he appeared in Joyce Retail Group Annual Conference, Melbourne International Design Week, Australian International Furniture Exhibition and Melbourne Business Network

Presentation

To emerge as market leaders from a plethora of existing brands, being customer centric is key. This fundamental shift calls for an organisation to realise the importance of marketing in the leadership board, positioning marketers as the sole voice of the customers. The world’s evolving digital landscape requires more forward-thinking marketing strategies, and the only way to implement them is to listen to the Chief Marketing Officer.
• Investigating deeper into how marketers can change the mindset of board leaders to trust and invest in innovative marketing platforms
• Breaking away from traditional marketing
• Placing marketing as the primary factor of any business decision