Anthony Xydis

National Marketing Director

Australia Radio Network

Anthony Xydis is a member of the executive team and is responsible for leading the marketing and communications function nationally, developing and implementing the strategy for both consumer and trade activities across ARN’s portfolio of brands, including the KIIS and Pure Gold networks, the Edge 96.1 and digital entertainment platform iHeartRadio. He led the marketing activities in the launch of Sydney’s newest radio station, KIIS 1065, headlined by Kyle & Jackie O, resulting in the brand moving from a number six radio station to number one in just eight weeks. Following on from this successful launch, Anthony then steered the rebrand of sister stations, WS FM101.7 Sydney and Gold104.3 Melbourne and the rollout of the KIIS network across Australia. Prior to joining ARN, he was the International Marketing and Brand Director for Clear Channel, with responsibility for all marketing across Europe, Asia Pacific and Latin America and, previously, was Marketing Director at Adshel overseeing both Australia and New Zealand.

Presentation

Content marketing may be the most powerful tool in the marketing arsenal but without channel diversification it can become redundant. The time has come for marketing to break away from tradition and explore new and innovative ways of communicating content to customers.
• Identifying market shifts by expanding to new grounds and trends to stay ahead of the competition
• Generating diverse content distribution to produce the optimum content marketing strategy results
• Discussing the positive correlation between diversification and driving ROI to emerge as winners at the marketplace