Chaminda Ranasinghe

Head of Digital Sales & Marketing

ANZ

Chaminda Ranasinghe is the Head of Digital Sales & Marketing at ANZ. A self-confessed digital native, Chaminda is an accomplished eCommerce leader and strategic Digital Marketer with extensive experience in the financial services, utilities, travel, automotive and retail sectors. He has diverse experience in transforming organisations into innovative, profitable and market leading digital businesses across the globe, having worked for a number of blue chip organisations in Australia, Asia, Europe, UK and the US. In early 2014, Chaminda joined ANZ and is responsible for driving significant revenue growth via the Digital channel by leading the functions that support the end-to-end digital customer journey. These include Digital Marketing, Content, Analytics and Optimisation, ANZ.com, online applications and digital on-boarding.

Presentation

Content marketing may be the most powerful tool in the marketing arsenal but without channel diversification it can become redundant. The time has come for marketing to break away from tradition and explore new and innovative ways of communicating content to customers.
• Identifying market shifts by expanding to new grounds and trends to stay ahead of the competition
• Generating diverse content distribution to produce the optimum content marketing strategy results
• Discussing the positive correlation between diversification and driving ROI to emerge as winners at the marketplace