Scott Combes

ANZ Commercial Marketing Director

Dell Australia

Scott Combes is the ANZ Commercial Marketing Director for Dell Australia, with responsibility for developing integrated marketing solutions across all Commercial Segments. Scott has substantial experience across all facets of marketing, from strategy and segmentation through to planning and execution. In his seven years at Dell he has seen his company become ‘the world’s largest start-up’ with privatisation and has been a part of the significant growth of Modern Marketing capability within Dell. Scott has held several Asia Pacific roles before returning to the Australian business to drive the digital transformation agenda. Prior to joining Dell, he held Senior Marketing positions over 10 years across major banking and telecommunications organisations in Australia. Scott holds a Postgraduate degree in Employee Relations and a Bachelor degree in Economics, Majoring in Marketing.

Presentation

Content marketing may be the most powerful tool in the marketing arsenal but without channel diversification it can become redundant. The time has come for marketing to break away from tradition and explore new and innovative ways of communicating content to customers.
• Identifying market shifts by expanding to new grounds and trends to stay ahead of the competition
• Generating diverse content distribution to produce the optimum content marketing strategy results
• Discussing the positive correlation between diversification and driving ROI to emerge as winners at the marketplace