Tricia Weener

Head of Marketing, Commercial Banking & Global Banking & Markets, APAC

HSBC

Tricia Weener is the Head of Marketing for HSBC Commercial Banking, Global Banking & Markets in Asia Pacific. Tricia is responsible for 19 markets in the region, directing customer research and insight, planning and process, campaigns and brand, sponsorship, proposition implementation, digital marketing strategy and activation. Prior to this, she was the Head of Marketing Communications, Campaign & Digital Strategy for Commercial Banking, globally responsible for events, sponsorship activation, brand, content creation and digital marketing. Tricia joined HSBC in August 2009 as Head of Marketing & Communications for Commercial Banking, Europe. Prior to this, she ran her own award winning integrated marketing agency.

Presentation

The marketing environment we thrive in is rapidly changing. We live in an era where the speed of data transfer is faster than ever before, consumers have almost unlimited access to information, and innovation is paramount. In order to differentiate your brand from the rest, marketers need to focus on the customer using insight to help inform strategy. Tricia Weener, regional CMO of the Asia Pacific division of the renowned ‘World’s Local Bank’, will share her expert insights on how you bring the customer to the fore more of the time to help improve customer experience and drive recommendation.
• Zooming in on how the marketing role is shifting with a profound focus on insight, trends and digital innovation
• Correlating the evolution of marketing with the internal marketing structures within the organisation
• Understanding that the role of a marketer is to constantly enhance customer experience