Grant Pattison

Senior Manager, Marketing & Technologist

IAG Commercial

Grant Pattison is the Senior Manager, Marketing & Sales for Insurance Australia Group (IAG) – Commercial Division Technology. Grant stands at the forefront of the fastest moving marketing industry trend: marketing technology. He has spent the past five years evangelizing a company-wide shift to mobile, social, mobile & social technology through the prism of Customer & Partner Experience and has helped position IAG Commercial as a leader in the marketing technology space. A calculated risk-taker with deep insurance industry knowledge, Grant has championed marketing technology predominately through IAG’s commercial brand, CGU Insurance. Throughout his nine year tenure with IAG, Grant has built a reputation for developing business strategies, incubating new business models, and building out channel programmes. He also developed CGU’s profitable online micro SME offering projected to be one of IAG’s next giant growth opportunity. Grant holds a bachelor’s degree in Media Arts. He is a former Finance professional and trusted executive adviser and is a valued speaker on the marketing conference circuit and other industry events.

Presentation

In 2012, Gartner predicted that by 2017 CMOs will be spending more on technology than Chief Information Officers. That often-quoted claim seems more credible every day. In this modern day and age, marketers need to embrace technology to deliver strategic approaches and customer-centric technologies. The Marketing Technologist role brings both business acumen and technology know how to the table. Grant Pattison will share insights on his dual-role at IAG and what a marketer can expect when integrating their function with technology.
• Setting up a culture within the organisation around marketing technology to successfully fuse technology into the DNA of the business
• Sharing IAG’s strategies on how integrating the two functions can enable your business to become a data-driven marketing organisation
• The importance of getting the foundations right to enable you to scale at speed