Adam Jarski

Head of Brand, Digital & Communications

Laminex Australia

Adam Jarski is the Head of Brand, Digital & Communications of Laminex Australia. Adam is a formally trained graphic designer, art director and brand marketer. He has worked alongside many iconic Australian and global brands both within major advertising agencies and large corporate marketing teams. Adam’s equal tenure across agency and ‘client side’ during the past decade and a half has given him a refreshingly new perspective to address key brand and marketing challenges. The result is the consistent delivery of insight-driven, channel-neutral strategies that provoke, excite and challenge existing perceptions. Adam is a key council member of Superbrands Australia. In 2014 he has appeared in ‘Designing Business Success’ National Customer Seminar Series and Melbourne Business Network B3000 Inspiration Breakfast.

Presentation

Some of the most exciting innovation going on in the business space is coming from disruptive start-ups without any access to capital or resources, and they are taking on very large global segments, brands and corporate by storm. This stipulates the question: How can you learn to behave entrepreneurially within a corporate environment and successfully transition to an innovative and disruptive culture in order to grow? This joint presentation will see George Bej and Adam Jarski inspire us on how to think and act like a disruptor:
• Successfully shifting to an innovative and disruptive culture that revolves around customers’ needs to gain consumer trust and engagement
• Pioneering new strategies to seize market share from competitors and dominate the industry
• Growing businesses by acquiring agile marketing strategies