Wendy Glasgow

Head of Data Platforms, APAC

Google Australia

Wendy Glasgow is the Head of Data Platforms APAC for Google Australia. Wendy heads up Google’s Data Platforms for APAC and specialises in working with partners building integrated data, analytics and marketing strategies to power their business. Her role at Google includes working with leading APAC organisations to identify and implement data driven opportunities. Wendy has technology experience in Europe and Asia Pacific at organisations including AOL, Microsoft and News Corp working primarily across digital media products but has also experience in the finance industry in Australia. Her most recent technology focus has been building cutting edge digital data management platforms.

Presentation

The power and capabilities of data are widely discussed, but limited organisations have succeeded in leveraging it to drive their business. Defining data is relevant for organisational success, and marketers today must devise data centric strategies and insights to understand customer behaviour and emerging trends. Inarguably, it is the next frontier for innovation. Wendy Glasgow will address the key solutions to understanding data:
• Analysing the value of converting useful data into insights on the most up-to-date marketing trends and customer behaviour
• Identifying and optimising data opportunity to evolve the business and media strategy
• Exploring common business challenges in shifting an organisation towards data driven decision making
• Pinpointing vital insights through measurement and attribution to effect change