Victoria Cooper

Marketing Director

Goodman Fielder

Victoria Cooper is the Marketing Director of Goodman Fielder. Victoria has been with Goodman Fielder since 2007 working within the marketing function across various brands and categories throughout the Asia Pacific region. She is currently based in Sydney and is the Marketing Director on the Baked Convenience portfolio which includes pastry, sweet bake, pies and convenience meals. Victoria’s team has full P&L ownership for these categories across the Asia Pacific region. Prior to joining Goodman Fielder and the world of FMCG she worked in the B2B channel in marketing and business development for accountancy firms KPMG and PKF Chartered Accountants. Victoria has a strong background in strategic planning and building alignment, and focus within a business and is seen as a change agent within her organisation. She is also a part of the Marketing Academy of Australia for 2015 which is a cohort of the top 30 marketers in Australia as chosen by key members of the business and marketing community and the Marketing Academy board.

Presentation

With training budgets under pressure and Australian marketers often struggling to reach C-level appointments, there is an increasing trend of companies recruiting from abroad. The Marketing Academy, originating from the UK, has identified a gap in the Australian marketplace whereby marketing executives are struggling to accelerate the ranks on the leadership table. Victoria Cooper shares her learnings during her time with the academy on how our marketers can make a difference in the industry:
• Profiling the Marketing Academy’s objectives as a non-for-profit organisation providing key leadership lessons and developing future role models
• Instilling powerful leadership traits to enhance the marketer’s capacity as a fearless and accomplished leader
• Demonstrating the necessary skills and credentials to climb the corporate ladder and become the ultimate change agent