Scott Combes

ANZ Commercial Marketing Director

Dell Australia

Scott Combes is the ANZ Commercial Marketing Director for Dell Australia, with responsibility for developing integrated marketing solutions across all Commercial Segments. Scott has substantial experience across all facets of marketing, from strategy and segmentation through to planning and execution. In his seven years at Dell he has seen his company become ‘the world’s largest start-up’ with privatisation and has been a part of the significant growth of Modern Marketing capability within Dell. Scott has held several Asia Pacific roles before returning to the Australian business to drive the digital transformation agenda. Prior to joining Dell, he held Senior Marketing positions over 10 years across major banking and telecommunications organisations in Australia. Scott holds a Postgraduate degree in Employee Relations and a Bachelor degree in Economics, Majoring in Marketing.

Presentation

Dell has taken the plunge into digital and content marketing, and the results have exceeded their expectations. Placing technology on the forefront, the marketing move’s positive results have not only improved the brand growth but also bridged the gap between sales and marketing. Scott Combes reveals his insights on how to use technology-driven marketing to provide more opportunities for sales:
• Showcasing how next generation marketing modeling and execution can create a lead generation machine and build marketing credibility
• Embracing the importance of digital content commercially to successfully drive leads and opportunities for sales
• Identifying lead nurturing as an integral part of a winning marketing strategy to accelerate market share
• Defeating the persisting ROI challenge to drive marketing’s agenda