Sonia Adams

CMO

GHD

Sonia Adams is currently the CMO for GHD, one of the world's leading engineering, architecture and environmental consulting firms. With a strong background in all disciplines of marketing and client relationship management, not only is she a sound technician in both fields, she is also an experienced presenter, and well respected for her leadership and communications skills. Prior to GHD, Sonia spent over four years at PricewaterhouseCoopers driving the strategy for the establishment of their middle market practice and the move to a client centric sales culture. She has worked as a press secretary in Canberra and Head of Marketing with the Master Builders Association. Sonia has also worked as a consultant she worked on the design, construction and operations of hotels, hospitals, medical centres and Sydney Olympics facilities. Sonia is also currently President of APSMA, Asia Pacific Professional Services Marketing Association, the only industry body representing professional services marketers in the Asia Pacific region.