The responsibility and role of public relations in today’s business landscape is critical not only to the transferring of information across all facets; but to consistently produce communication vehicles that promote understanding and good public relations for the corporation.
The Asian economic situation underlines the need to rebuild trust in corporations and the criticality of adapting to the evolving media landscape. Corporate communications departments across most organisations recognise this as a major goal that contributes to the value of the function of public relations. With the communications climate being what it is today, the struggle remains with coping with the intensity of communication as a result of hyper connectivity amongst businesses and consumers alike.
Corporate communications and public relations professionals are currently forced into a position where they need to balance the hectic business landscape with the fast pace communication that takes place between the organisation and its consumers. Today, corporate communication initiatives are no longer just about getting the message across; but rather being actively involved in engaging, managing, tweaking and constantly securing the various organisational communication lines, both internally and externally!
This conference will address various constituents towards cultivating trust in building image and reputation for long term survival. It will also cover methods to analyse the interdependence of strategy and communications in getting the tactics right to obtain successful results. Do not miss the opportunity to learn from case studies and expert presentations ranging from the utilisation of social media for communication purposes and integration of CSR activities into corporate communication’s initiatives; to managing corporate reputation and sustainability.
For updated brochure or registration, please contact Ms Cherrie at CherrieK@marcusevanskl.com.