The responsibility and role of public relations in today’s business landscape is critical not only to the transferring of information across all facets; but to consistently produce communication vehicles that promote understanding and good public relations for the corporation.

The Asian economic situation underlines the need to rebuild trust in corporations and the criticality of adapting to the evolving media landscape. Corporate communications departments across most organisations recognise this as a major goal that contributes to the value of the function of public relations. With the communications climate being what it is today, the struggle remains with coping with the intensity of communication as a result of hyper connectivity amongst businesses and consumers alike.

Corporate communications and public relations professionals are currently forced into a position where they need to balance the hectic business landscape with the fast pace communication that takes place between the organisation and its consumers. Today, corporate communication initiatives are no longer just about getting the message across; but rather being actively involved in engaging, managing, tweaking and constantly securing the various organisational communication lines, both internally and externally!

This conference will address various constituents towards cultivating trust in building image and reputation for long term survival. It will also cover methods to analyse the interdependence of strategy and communications in getting the tactics right to obtain successful results. Do not miss the opportunity to learn from case studies and expert presentations ranging from the utilisation of social media for communication purposes and integration of CSR activities into corporate communication’s initiatives; to managing corporate reputation and sustainability.

For updated brochure or registration, please contact Ms Cherrie at CherrieK@marcusevanskl.com.

• Re-positioning the organisation’s corporate communication agenda within in the social media arena
• Maintaining a shared vision within internal stakeholders to create a sense of ownership within the organisation
• Executing higher performance PR tools during turbulent times to communicate with stakeholders
• Building a defensive and offensive media strategy to diffuse potential damage as a result of a crisis
• Elevating your corporate communication within the marketing initiatives: Humanising your brand communication strategy
• Incorporating corporate social responsibility into corporate communication efforts to increase awareness, scrutiny and corporate transparency
• Exercising ethical communication with the media and conveying precise and timely information to attract attention

• Discovering how social media compliments PR in enabling and enhancing interaction leading towards better audience engagement
• Maximising your public relations efforts for a much credible business advantage
• Recognising the vital role social media can play alongside traditional marketing and communication in diffusing crisis
• Acquiring the techniques to polish your crisis management skills towards sustaining the reputation of your brand and organisation
• Bringing back trust as the key currency in all your corporate communication and PR initiatives
• Exploring the potential of CSR initiatives with strategic corporate communications to build reputation, trust and sustainability

• Olivier Richard Global Communications Director

Alstom Power Services, Switzerland

• Lina Yap-Abdullah Regional Communications Manager

Shell, Malaysia

• C.K Yeung General Manager Corporate Communications

Cathay Pacific, Hong Kong

• Manu Kapoor Director Corporate affairs, CSR & Communication

Cairn, India

• Aaron Kong ASEAN Communications Manager

Lenovo, Singapore

marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.