The primary objective of the 2nd Annual CMO Summit 2011 is to explore the key aspects and issues related to marketing best practices and their application as business drivers for sustainability and growth. The summit’s programme topics have been pinpointed and validated by the marketing community as the top critical issues they face.

Key issues for 2011 include:

• Engage & Conquer—Expanding your digital presence to reach consumers, build relationships and grow your market share
• Power to the People! — Harnessing the influence of personal testimony to acquire new customers, businesses and consumer loyalty to yield higher sales inexpensively
• Transcending Knowledge Frontiers— Utilising qualitative market research to exploit consumer insight via precise market positioning to establish yourself as the clear market leader
• Driving Force—Attracting the region’s finest talents to boost intellectual capital, expediting company skill set and increasing revenue generators
• Supercharging Your Value Propositions—Conveying the unique value of your product to seduce your customer for lifted brand success
• Channelling Consistency— Solidifying your brand communication to anchor your product in the market and drive purchase intent
• In the Face of Diminishing Budgets—Ramping up alternative forms of promotion and marketing to attain top initiatives with the greatest return in value
• Validating Campaign Efforts—Verifying the effectiveness of marketing initiatives to track and record your calculated success
• Forging a Partnership Powerhouse— Working synergistically with the right partner to successfully steer your marketing campaign