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CMO Summit 2011
26-28 September 2011,
Sheraton Mirage Resort and Spa, Queensland, Australia |
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Podcasts
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Next Brand Futures: The Silent Persuaders of Brand Identity
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Lee Selsick from Next Brand Futures, a sponsor company attending the marcus evans CMO Summit 2011, on brand identity development and the future of marketing.
Interview with: Lee Selsick, Principal, Next Brand Futures |
People, Planet, Profit – Sustainability’s role in Marketing
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Paul Allen, a speaker at the marcus evans CMO Summit 2010, talks about adding product value through good environmental credentials.
Interview with: Paul Allen, General Manager - Marketing, Australian Paper |
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