Podcast: Lee Selsick from Next Brand Futures, a sponsor company attending the marcus evans CMO Summit 2011, on brand identity development and the future of marketing. <more>
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CMO Summit 2010 Website
A Unique Event
In today’s robust economy, marketing heads are poised with a challenge more pronounced than ever. As one of the world’s leading consumer of mobile internet devices, Australian consumers’ attention is further divided from the traditional means in which brands are able to captivate them. The battle for attention and loyalty must now be fought on multiple fronts, and companies look to their CMOs for direction on brand building and relationship building.
With technological breakthroughs permeating the marketplace, the challenge remains the same as it did decades ago: To delight and touch the hearts of the customers that mean the most to a company’s well-being. Today more then ever, it is vital that CMOs partner with leading Solution Providers who can offer a wealth of expertise that will truly differentiate the brands they represent, increase their market share and ultimately insure marketing’s positive impact on the bottom line.
The CMO Summit 2011 offers the perfect setting for sponsors to present their products and services directly to key decision makers from leading companies in Australia and New Zealand. Over three days, sponsors will meet and interact with top Marketing executives, through a number of business one-to-one meetings and many networking activities. In addition, sponsors will attend the strategic summit sessions led by some of the most prominent Marketing thinkers and practitioners.