Brand Couture
Winning the hearts, minds and wallets of customers through the creative application of insights, branding strategies & new age media for greater market share and revenue

With Asian economies continuing to lead the way to global recovery, the battle for customers' hearts, minds and wallets is intensifying. Customers are increasingly more demanding, set higher expectations, better connected, well-informed and vocal in using new digital channels to convey their pleasure (or displeasure) of the products and services that they buy.

In such an environment, brand owners have to ensure that their brands' merits and benefits are conveyed throughout the entire organisation and throughout all touch points. They need to tailor their strategies in all channels, whether in-store and out, online and off, and conduct holistic campaigns that cut through the line for maximum effectiveness.

The Brand Couture conference focuses on delivering the latest cutting-edge innovations, offer winning insights to the customer psyche, and change the way marketing is looked at by the entire organisation. Through inspirational keynotes, a focus on the future, presentations on game-changing and disruptive innovations, Brand Couture will invite you to the boudoirs of marketing experts, sharing their secrets to empower you to reclaim marketing's role in defining the future of your company.

This event is accredited by The Chartered Institute of Marketing Malaysia (CIM) with 7 CPD hours per day for this event to CIM members who are currently working toward the Chartered Marketer status only.

This event is endorsed by The Sales & Marketing Institute (SMI) and accredited with 8 CPD credits per day for all members of SMI. Members will earn credits up to 36 points to qualify for Certified Sales Professional (CSP) designation award.

Tailor-make your own programme by selecting from any of these streams:

Stream I : Consumer Insights & Branding I & II

Stream II : New Age Media & Advertising I & II

Building deeper, more meaningful and sustainable interactions to drive greater customer engagement with brands

For the full programme please contact Miss Esther Wong at EstherW@marcusevanskl.com